Logo Design, Trademarks, Package Design, Winner of several awards
CHALO FRESHCO
A leading Canadian supermarket chain, specializing in serving the South Asian community, required distinct festive branding to resonate with its diverse customer base.
Custom branding was developed for various cultural and religious celebrations, incorporating vibrant visuals, traditional motifs, and region-specific design elements. These festive themes enhanced the in-store experience, digital presence, and promotional materials, creating a deeper connection with shoppers during key celebrations.
DIWALI BRANDING
VAISAKHI BRANDING
DIY DIWALI LANTERN
During Diwali, brands flood the market with promotional ads, but Chalo! FreshCo sought a deeper connection with the South Asian community. Inspired by the traditional Kandil (lantern), symbolizing light over darkness, they created a unique newspaper insert.
Instead of advertising deals, the insert featured simple DIY instructions to transform it into a lantern, bringing the spirit of Diwali into homes. This low-cost, high-impact branding stood out amid countless festive promotions.
Silver Award Winner at the Marketing Awards 2022, Canada.
