About Me
About Me
With over 25 years in advertising, I’ve had the privilege of shaping some of the world’s most iconic brands through strategic creativity and compelling storytelling. My expertise lies in crafting insight-driven campaigns that elevate creative standards and forge meaningful connections – whether for global powerhouses or emerging local brands.
My journey has taken me across diverse markets, from India, Egypt, and North & Central Africa to the Middle East and Canada. Along the way, I’ve led creative teams at top agencies like JWT, BBDO Worldwide, and Dentsu, delivering impactful campaigns for brands such as Unilever, DaimlerChrysler, Coca-Cola, De Beers, PepsiCo, Henkel, Air India, Nestlé, CIBC, RBC, OLG, Bell Canada, Google Pixel, Bayer, Canada Post, and the Princess Margaret Cancer Foundation. I’ve also helped numerous local brands carve out their unique identity in an ever-evolving marketplace.
My work has been recognized with top industry honours, including Cannes Lions, London International Awards, Cresta Awards, Marketing Awards Canada, Summit International Awards, and Dubai Lynx.
It has also been featured in Lürzer’s International Archive, a testament to my commitment to creativity, innovation, and excellence. Beyond accolades, I take pride in contributing to the industry’s creative evolution – serving as a jury member for the prestigious Marketing Awards Canada in 2019 and 2023.
In recognition of my contributions to both advertising and the arts, I was honored with Canada’s Mississauga-Malton Remarkable Citizen Award in 2021.
I specialize in 360-degree integrated campaigns, blending creativity with strategic insights to engage both mainstream and multicultural audiences. Whether through digital, social, or traditional media, I believe in delivering bold, brand-building ideas with meticulous execution. Clients and colleagues often describe me as a visionary thinker and a trusted advisor – someone who pushes creative boundaries while ensuring real-world impact.
Beyond advertising, I see creativity as an ever-expanding universe – an invitation to explore, evolve, and transcend the ordinary. This philosophy led me to create ZapinFusion, an artistic movement I call the Art of Self-Evolution. My contemporary artworks, infused with dynamic styles and cultural narratives, have been exhibited in New York, Paris, Switzerland, New Delhi, Mumbai, Toronto, and several U.S. cities. They are also part of private and corporate collections worldwide.
For me, whether in advertising or art, the goal is always the same – to create work that resonates, inspires, and leaves a lasting impact.
With over 25 years in advertising, I’ve had the privilege of shaping some of the world’s most iconic brands through strategic creativity and compelling storytelling. My expertise lies in crafting insight-driven campaigns that elevate creative standards and forge meaningful connections – whether for global powerhouses or emerging local brands.
My journey has taken me across diverse markets, from India, Egypt, and North & Central Africa to the Middle East and Canada. Along the way, I’ve led creative teams at top agencies like JWT, BBDO Worldwide, and Dentsu, delivering impactful campaigns for brands such as Unilever, DaimlerChrysler, Coca-Cola, De Beers, PepsiCo, Henkel, Air India, Nestlé, CIBC, RBC, OLG, Bell Canada, Google Pixel, Bayer, Canada Post, and the Princess Margaret Cancer Foundation. I’ve also helped numerous local brands carve out their unique identity in an ever-evolving marketplace.
My work has been recognized with top industry honours, including Cannes Lions, London International Awards, Cresta Awards, Marketing Awards Canada, Summit International Awards, and Dubai Lynx. It has also been featured in Lürzer’s International Archive, a testament to my commitment to creativity, innovation, and excellence. Beyond accolades, I take pride in contributing to the industry’s creative evolution – serving as a jury member for the prestigious Marketing Awards Canada in 2019 and 2023.
In recognition of my contributions to both advertising and the arts, I was honored with Canada’s Mississauga-Malton Remarkable Citizen Award in 2021.
I specialize in 360-degree integrated campaigns, blending creativity with strategic insights to engage both mainstream and multicultural audiences. Whether through digital, social, or traditional media, I believe in delivering bold, brand-building ideas with meticulous execution. Clients and colleagues often describe me as a visionary thinker and a trusted advisor – someone who pushes creative boundaries while ensuring real-world impact.
Beyond advertising, I see creativity as an ever-expanding universe – an invitation to explore, evolve, and transcend the ordinary. This philosophy led me to create ZapinFusion, an artistic movement I call the Art of Self-Evolution. My contemporary artworks, infused with dynamic styles and cultural narratives, have been exhibited in New York, Paris, Switzerland, New Delhi, Mumbai, Toronto, and several U.S. cities. They are also part of private and corporate collections worldwide.
For me, whether in advertising or art, the goal is always the same – to create work that resonates, inspires, and leaves a lasting impact.